Identity
The construction
Variations
Brand system
The system
Colour
Type
Oswald
Headings, navigation and vehicle specs, set in capitals
THE PURSUIT OF THE EXCEPTIONAL
Inter
Body copy, buttons and labels
The quick brown fox jumps over the lazy dog 0123456789
Applications
Website
The build
A fast, hand-built site with a filterable inventory and one template for every vehicle.
More pages
Key pages
- Home
- Inventory, with filters and endless scroll
- Vehicle detail, with gallery, specs and payment calculator
- Financing and pre-qualification
- Sell or value your trade
- Vehicle finder and nationwide delivery
Stack
- Custom-coded front end
- Serverless back end
- Cloud hosting with a global CDN
- Dealer management system integration, synced three times a day
- Transactional email service
Platform
Under the hood
Stock comes in from the dealer management system three times a day and enquiries go out to the dealership, with no manual site edits in between.
Dealer management systemThe dealership's inventory system
Inventory feed syncConverts the export into site data, three times a day
Inventory pagesListings and one vehicle template
Lead formsEnquiry, trade-in, pre-qual, sourcing
DealershipOne inbox, reply goes to the customer
- Inventory, prices and photos update from the dealer management system three times a day, without anyone editing the site.
- Every enquiry lands in one inbox with the reply address set to the customer, behind spam protection and server-side checks.
- Credit applications are never emailed: they are stored encrypted and deleted automatically after 14 days.
Next projectFirst Bite →
